What it is: A jet-black, ultra-volumizing mascara that creates fullness you can’t stop bragging about.

What Else You Need to Know: Lash Brag instantly creates the look of dramatic, full-bodied lashes with extreme volume. The specially designed hourglass-shaped brush separates each lash; coats with lush, full pigment; and glides on without weighing down lashes—giving you a voluptuously defining lash look that last all day.

This product is an Allure Best of Beauty award winner.